Expansion
In November 2009 the Spanish crisis had really started to hit but Boxer Barcelona moved again, this time locating itself in the main gay area of Barcelona and in a larger store: 150sqm in the current location of Diputació with Casanova streets.
For Christmas 2010 we opened Boxer Madrid inside a sex club called Xtreme. This collaboration didn't work out and in October 2011 we moved location to the current store in Pelayo 3: bigger and independent. Following on quickly in February 2012 we opened Boxer Gran Canaria and after 18 months doubled the size of the store without having to change locations, the next door shop came up for rent and we knocked through.
Boxer Berlin opened for Winter Snax 2013 and consolidated Boxer Barcelona as a brand reaching more people than ever before thanks to Berlin's unofficial title of world fetish capital. Over the next year we also added neoprene and neolatex collections as well as significantly expanding the number of sex shop products and again lowering prices on many products by buying direct from the manufacturers.
February 2014 saw the birth of Boxer Torremolinos, a beautiful two storey shop on the way to the beach in the famous Nogalera centre and the first concession store.
In 2015 the pace hotted up and saw the birth of the concept of Boxer Barcelona corners in Amsterdam at Black Body and in Paris at IEM. It's a great honour for us that these well established fetish stores with 20 and 30 years history have embraced our designs. We also participated in Antwerp Leather Pride with a stall and opened a pop up Boxer Ibiza for the summer.
In November 2015 Boxer Montpellier became the second Boxer Barcelona store outside Spain and second concession.
To service the six stores and growing number of corners we opened Boxer Factory (300sqm incorporating warehouse, photo studio, office and concept leather store) for new year 2015.
In 2016 we thought we'd have a rest but we've already extended Boxer Gran Canaria again and did someone whisper Boxer L**d*n...?
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